Wyzer Analysis

The 2025 Indus Valley Annual Report by Blume Ventures provides a powerful lens through the India 1-2-3 framework, segmenting consumers into  India 1 (affluent households) India 2 (aspirational middle class) India 3 (budget-conscious households). The India 1-2-3 framework India 1 (Affluent Households): % of total population: Represents the top 10% of the population Characteristics: High disposable income, global exposure, and premium brand affinity. Consumer Behavior: Preference for quality, brand experience, and lifestyle-driven choices. Targeted Products: Premium and aspirational brands with a focus on luxury, convenience, and innovation. India 2 (Aspirational Middle Class): % of total population : The next 23% of the population, often emerging middle class. Characteristics: Value-conscious yet willing to trade up for quality. Predominantly urban and semi-urban population. Consumer Behavior: Balances affordability with aspirations; seeks branded products that offer quality ...

India’s Corporate Social Responsibility (CSR) mandate requires 2% of net profits to be allocated towards social initiatives.  ITC had spent INR  404.05 Crore as part of its CSR obligation, ranking them among India's top 10 largest CSR spenders. In an era where (CSR) is a fundamental aspect of business ethics, few ironies are as striking as ITC’s CSR initiatives. CSR Initiatives in FY 2023-24: Impact and Reach In FY 2023-24, ITC’s CSR projects impacted 26 States/Union Territories , covering over 300 districts .  Here's a snapshot of the transformative initiatives funded by ITC’s CSR contributions: Water Stewardship: Over 4,100 water-harvesting structures were built, enabling 5.5 million kilo liters of rainwater harvesting. Biodiversity Conservation: The biodiversity initiative covered over 1.8 lakh acres , taking the cumulative area to over 4.7 lakh acres . Livestock Development: Conducted 1.2 lakh artificial inseminati...

Imagine a young startup with innovative ideas but struggling to find its footing. This is where incubators step in, providing not just infrastructure but a launchpad for success. What is an incubator? An incubator is an organization or program designed to support early-stage startups and entrepreneurs by providing them with the resources, mentorship, and infrastructure needed to grow and succeed. Key Functions of an Incubator: Mentorship & Guidance Office Space & Infrastructure Funding & Investment Networking Opportunities Business Services Skill Development Tax exemption status of Incubators As per Section 2(15) of the Income Tax Act, 1961 (‘the Act’), charitable purpose inter-alia includes education and advancement of any other object of general public utility. An incubator promoting education, technology, and entrepreneurship can fit into the "education" or "general public utility" categories. Hence, an incubator can be register...

The Beginning of My KTM Journey The year 2012 was significant for me in two ways. First, I successfully cleared my II PUC boards in Karnataka and secured a good score in the KCET exams, which earned me a merit-based seat at RV College of Engineering. Second, it was the year that the KTM Duke 200 was launched in India at an ex-showroom price of around INR 1,17,000. Since I got into college on the basis of my KCET ranking, my tuition fees were lower. I decided to use this to my advantage and convinced my parents that I would only pursue engineering if they bought me a KTM Duke 200. My father was shocked. He had a decent job and was content with his Hero Honda Splendor, yet here I was, demanding a high-performance European bike just for commuting to college. After much pleading and many promises—including a pledge not to bunk classes (which I broke on my very first day)—the "Orange Beast" arrived home in June 2012. During my college days, having a KTM Duke or an iPhone was t...